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Beyond Resumes: Marriott Using Gamification to Recruit Top Talent in Hospitality
Background Note
Marriott International, Inc., headquartered at Bethesda, Maryland, USA, was a hospitality company that owned hotels and related hospitality services. It was founded by J. Willard Marriott, and as of 2015, was led by his son, Executive Chairman Bill Marriott, and President and Chief Executive Officer, Arne Sorenson. Marriott International had more than 4,087 assets in over 80 countries and territories around the world, over 697,000 rooms (as of July 2014), and an additional 195,000 rooms that were in the process of development. Marriott held 18 brands in the hospitality industry and had been serving the customers for 80 years. |
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The Marriotts later expanded their company into a chain of restaurants and hotels. They opened their first hotel, the Twin Bridges Marriott Motor Hotel, in Arlington, Virginia, in 1957. Their second hotel was the Key Bridge Marriott in Arlington, Virginia. This became Marriott International's longest operating hotel, celebrating its 50th anniversary in 2009. The company operated franchise hotels and licensed vacation ownership resorts under 18 brands: Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Moxy Hotels, Courtyard, Fairfield Inn & Suites, Spring Hill Suites, Residence Inn, Towne Place Suites, Protea Hotels, Marriott Executive Apartments, and Marriott Vacation Club timeshare brand. Approximately 330, 000 people worked at Marriott managed and franchised hotels around the globe...
